REVIEW OF October 24, 2006 SBE 18 MEETING

 

 

THE BUSINESS MEETING

 

THE BUSINESS MEETING

 

The meeting was called to order by Larry Paulausky, chapter 18 vice chair at WXPN/World Cafe Live. There was no business meeting, but Larry thanked Dave Forr of Arbitron for sponsoring the pizza and sandwiches which were provided by Allegro Pizza of University City.

 

THE PRESENTATION

 

The presentation was made by Dave Forr, director of US encoding operations for the Arbitron Corporation. He was speaking to update the local chapter on the status of the PPM (Portable People Meter) system in the Philadelphia market.

 

Topics within the presentation included:

 

*PPM in Philadelphia

*Encoding versus decoding

*PPM what and why

**What it is

**The reasons why PPM is good for radio

*The PPM system

*How the PPM panels work

*CBET-the encoding technology

*The encoding process

*Status report on current activities

*What's next

*Concluded with a Q & A.

 

For further information on the Arbitron PPM program, please see the Arbitron website at http://www.arbitron.com.

 

 

Meeting notes taken and transcribed by Robert Weiss

 

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